Privacy Policy

Last updated: 4 June 2026 · Effective date: 4 June 2026

This Privacy Policy explains how Horara Ltd ("Horara", "we", "us", or "our") collects, uses, and protects your personal data when you visit horara.live or purchase from us. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Horara Ltd is a company registered in England & Wales. For the purposes of UK data protection law, Horara Ltd is the data controller of any personal data you provide to us.

• Company: Horara Ltd
• Email: hello@horara.live
• Website: horara.live

2. Information we collect

We may collect and process the following categories of personal data about you:

• Identity & contact data: name, email address, billing address, delivery address, and telephone number.
• Transaction data: details of products purchased, order history, and payment confirmations. We do not store full payment card details — payments are processed securely by our third-party payment processors.
• Technical data: IP address, browser type and version, time zone setting, operating system, and device identifiers.
• Usage data: information about how you use our website, including pages visited and items viewed.
• Marketing data: your preferences in receiving marketing communications from us.

3. How we use your data

We process your personal data only where we have a lawful basis to do so. These bases include:

• Performance of a contract: to process and deliver your orders, manage payments, and provide customer support.
• Legitimate interests: to improve our website, products, and services, and to prevent fraud.
• Consent: to send you marketing communications (where you have opted in) and to set non-essential cookies.
• Legal obligation: to comply with applicable laws, including tax, accounting, and consumer protection regulations.

4. Cookies

Our website uses cookies and similar technologies to ensure essential site functionality and to analyse usage. You can manage your cookie preferences via your browser settings. Essential cookies cannot be disabled as they are required for the website to function.

5. Sharing your data

We do not sell your personal data. We may share your data with trusted third parties only where necessary, including:

• Payment processors (e.g. Stripe, PayPal) to process transactions.
• Delivery partners (e.g. Royal Mail, DPD) to fulfil your orders.
• Cloud hosting and analytics providers (e.g. Cloudflare) for site infrastructure.
• Professional advisers, regulators, and law enforcement where required by law.

6. International transfers

Some of our service providers may be located outside the UK. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

7. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Order records are typically retained for six years to comply with HMRC requirements.

8. Your rights under UK GDPR

You have the following rights in relation to your personal data:

• The right to access your data.
• The right to rectification of inaccurate data.
• The right to erasure ("right to be forgotten").
• The right to restrict processing.
• The right to data portability.
• The right to object to processing.
• The right to withdraw consent at any time, where consent is the lawful basis for processing.

To exercise any of these rights, please contact us at hello@horara.live. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ico.org.uk).

9. Data security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All transactions are encrypted using SSL technology.

10. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the "Last updated" date reflecting any changes.

11. Contact us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: hello@horara.live
• Address: Horara Ltd, London, United Kingdom